A pleasure to be asked to speak at the Crisis Comms Mastery virtual summit, hosted by Agility PR Solutions. The natural human tendency when faced with bad headlines is to hide under your desk, turn off your phone and hope reporters will go away. They won’t, trust me. I was one for 30+ years. Effective media relations is at the heart of #crisiscommunications. I’ll share some essential lessons in my session titled “Media Relations During Crisis: What to Say at the Worst of Times”. It’s all about the right words, the right tone and the right plan. From March 24 until March 26, enjoy free access to all the content from me and my fellow industry experts. Register today and log in starting March 24 at 7 am ET.