Training Spokespeople for a Great Cause

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One of our favourite Saturday morning excursions is to the wonderful farmer’s market at Evergreen Brick Works. But Evergreen is about far more than just this one institution. They do important, visionary work to nurture conversations about how to improve life in our cities. That’s why it was such a pleasure to lead several of their staff through a two-day media training session. Thanks to CEO Geoff Cape for a terrific testimonial:

“Sean Mallen’s media training sessions stand apart. Every one of Evergreen’s spokespeople, myself included, benefited from his insider’s knowledge of the news media and his practical methods for improving our presentation. He brought extra value through his insight and advice for honing the effectiveness of our messaging. Highly recommended.”